Aggregate Demand (AD) – shows the amount of real GDP that
thee private, public, and foreign sector collectively desire to purchase at
each possible price level. Relationship between price level and real GDP is
inverse
3 reasons AD is downward sloping:
1. Real-balances effect- when price level is high and businesses cant afford to purchase as much output. When price is low can purchase more output.
2. Interest- rate effect- high price level increases interest rate decreases investment
3. Foreign purchases effect- higher price level increases demand for relatively cheaper imports. Lower price-level increases the foreign demand for US exports
Shifts in AD
2 things:
1. change in C, Ig, G, and/or Xn
2. multiplier effect that produces greater change that original change in the 4 components
Increase= shift to right
Decrease= Shift to left
Determinants of AD:
Consumption
affected by:
Consumer
Wealth: more wealth= more spending (AD shifts right) opposite also true
Consumer
expectations: Positive expectations= more spending (AD shifts right) opposite
also true
Household
indebtedness: less debt= more spending (AD shift right) opposite also true
Taxes:
Less taxes= more spending (AD shifts right) opposite also true
Gross
Private Domestic Investment:
Real
interest rate: lower interest rate= more investment (AD right) opposite also
true
Expected
Returns: Higher expected returns= more investment (AD right) opposite also
true. Expected returns influenced by: Expectations of future, Technology,
Degree of excess capacity, business taxes.
Government
spending:
More
government spending (AD right)
Less
Government spending (AD left)
Net
exports:
Exchange
rate: Strong $= more imports and less exports= (AD left) opposite also true
Relative
income: Strong foreign economies= more exports= (AD right) opposite also true
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